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The SBTR template: A sustainable communal experience

claire.middleton — Mon, 25 Jul 2022 09:31:59 +0000

Exodus from the cities prompts need to provide affordable living, green space and great customer experience

The best marketing focuses on the people, the property service and digital elements

claire.middleton — Wed, 13 Jul 2022 15:07:14 +0000

This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important

Don’t leave it too late to involve your operator in your scheme

claire.middleton — Thu, 19 May 2022 15:24:21 +0000

This article demonstrates the value of including the operator throughout the development process, supported by case studies

Investors and developers have to consider a wide range of variables before taking the plunge in a Build to Rent scheme

claire.middleton — Mon, 25 Apr 2022 13:31:19 +0000

The popularity of the Build to Rent residential asset class is growing in the UK and, with little stabilised investment stock to purchase, development of the assets is required to reach the required scale. Managing risk in acquiring, developing and funding these new BTR assets is fundamental to their success. Here we break down the risk areas into investment, development and design and…

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Four key steps in establishing an effective branding proposition in a new BTR development

claire.middleton — Tue, 09 Nov 2021 15:00:36 +0000

Here's four steps which illustrate how to establish an effective branding proposition in a new Build to Rent scheme

What can the UK learn from the American experience of single-family rental?

leena@ukaa.org.uk — Wed, 20 Oct 2021 12:16:29 +0000

Single Family Rental (SFR) housing is generally understood to mean purpose-built communities of detached, semi-detached or terraced houses, as opposed to Multi-family (MF) blocks of apartments usually financed by institutional investors. 