Marketing & PR – ��ר��

The best marketing focuses on the people, the property service and digital elements

claire.middleton — Wed, 13 Jul 2022 15:07:14 +0000

This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important

Choice, trust, engagement and value are all tied up in your brand

claire.middleton — Tue, 26 Apr 2022 10:59:40 +0000

Brendan Geraghty, UKAA CEO, illustrates the importance of branding in the Build to Rent sector. Click on the link below for an illustration of the importance of branding in BTR.

Source

Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals

claire.middleton — Wed, 23 Feb 2022 10:06:39 +0000

The customer lifetime value (CLV) metric is employed in many industries to measure the customer's total revenue generated over their relationship with your brand. However, the real estate market is currently not widely exploring the benefits.

Mystery shopping produces quality data for owner-operators and developers

claire.middleton — Tue, 22 Feb 2022 11:44:04 +0000

Regular mystery shopping provides a snapshot of your practices and operating standards, allowing targeted changes to stay focused and accurate to your brand promise

Four key steps in establishing an effective branding proposition in a new BTR development

claire.middleton — Tue, 09 Nov 2021 15:00:36 +0000

Here's four steps which illustrate how to establish an effective branding proposition in a new Build to Rent scheme

Lead routing means delivering the right resources to the right customer at the right time

claire.middleton — Tue, 09 Nov 2021 14:17:39 +0000

Delivering the right resources to the right customer at the right time will save potential renters time and make sure staff are employed in the most efficient way

What can the UK learn from the American experience of single-family rental?

leena@ukaa.org.uk — Wed, 20 Oct 2021 12:16:29 +0000

Single Family Rental (SFR) housing is generally understood to mean purpose-built communities of detached, semi-detached or terraced houses, as opposed to Multi-family (MF) blocks of apartments usually financed by institutional investors. 

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