Research – ��ר��

The best marketing focuses on the people, the property service and digital elements

claire.middleton — Wed, 13 Jul 2022 15:07:14 +0000

This article looks at the components for marketing a BTR development and suggests the personalisation of customers is becoming increasingly important

Adopting and using agreed key measures improves business processes

claire.middleton — Thu, 07 Jul 2022 10:37:36 +0000

Using a sector-approved set of measures provides a benchmarking opportunity for business practices and operating standards, allowing a constant fine-tuning of actions and operations.

Don’t leave it too late to involve your operator in your scheme

claire.middleton — Thu, 19 May 2022 15:24:21 +0000

This article demonstrates the value of including the operator throughout the development process, supported by case studies

A guide on the key steps in planning a Build to Rent project

claire.middleton — Tue, 26 Apr 2022 11:22:28 +0000

Brendan Geraghty, UKAA CEO, identifies five golden rules of a successful Build to Rent scheme. Click the link to view the infographic.

Source

Choice, trust, engagement and value are all tied up in your brand

claire.middleton — Tue, 26 Apr 2022 10:59:40 +0000

Brendan Geraghty, UKAA CEO, illustrates the importance of branding in the Build to Rent sector. Click on the link below for an illustration of the importance of branding in BTR.

Source

Investors and developers have to consider a wide range of variables before taking the plunge in a Build to Rent scheme

claire.middleton — Mon, 25 Apr 2022 13:31:19 +0000

The popularity of the Build to Rent residential asset class is growing in the UK and, with little stabilised investment stock to purchase, development of the assets is required to reach the required scale. Managing risk in acquiring, developing and funding these new BTR assets is fundamental to their success. Here we break down the risk areas into investment, development and design and…

Source

New apps can unlock new revenue streams, increase satisfaction, and improve community integration

claire.middleton — Wed, 20 Apr 2022 09:52:36 +0000

New apps can turn your customer’s mobile phone into a digital wallet for selected local vendors chosen by the operator, unlocking new revenue streams, increasing satisfaction, and improving community integration.

Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals

claire.middleton — Wed, 23 Feb 2022 10:06:39 +0000

The customer lifetime value (CLV) metric is employed in many industries to measure the customer's total revenue generated over their relationship with your brand. However, the real estate market is currently not widely exploring the benefits.

Mystery shopping produces quality data for owner-operators and developers

claire.middleton — Tue, 22 Feb 2022 11:44:04 +0000

Regular mystery shopping provides a snapshot of your practices and operating standards, allowing targeted changes to stay focused and accurate to your brand promise

Flat share households in BTR

Andrea Smith — Mon, 15 Nov 2021 13:04:20 +0000

Flat sharing can be a match for customers and for operators.

Research – ����ר��

The best marketing focuses on the people, the property service and digital elements

Adopting and using agreed key measures improves business processes

Don’t leave it too late to involve your operator in your scheme

A guide on the key steps in planning a Build to Rent project

Choice, trust, engagement and value are all tied up in your brand

Investors and developers have to consider a wide range of variables before taking the plunge in a Build to Rent scheme

New apps can unlock new revenue streams, increase satisfaction, and improve community integration

Predicting your customers’ CLV can allow for better pricing decisions, especially when optimising rent renewals

Mystery shopping produces quality data for owner-operators and developers

Flat share households in BTR

Research – ��ר��